This article originally appeared Nov. 18, 2020 in the Iowa State University News Service.
Of the 1,588 middle and high school students surveyed, more than half (55%) had at least one alcoholic drink in the past year, 31% had one or more drinks at least once a month and 43% engaged in heavy drinking. When asked to name their two favorite TV commercials, alcohol-related ads had the highest recall (32%) followed by soft drinks (31%), fashion (19%), automotive (14%) and sports (9%). A quarter of those surveyed said they owned alcohol-related products.
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